Guide
How to identify B2B website visitors and turn them into meetings
Most visitors to a B2B website leave without filling in a form. This guide shows how to spot the companies interested in you, pick the right moment and act on it, with VisitLead and without personal data about strangers.
- Monday · 3 pages · Case studies
- Wednesday · 2 pages · Products
- Thursday · 4 pages · Pricing, Contact
01 · The problem
Your best leads do not always fill in the form
A buyer often compares several suppliers before writing. They read your product pages, your case studies, sometimes your pricing, then leave. Without a tool, that visit leaves nothing your sales team can use.
VisitLead recognizes the company behind the visit using the public registries of internet networks (RIPE NCC, ARIN, APNIC, LACNIC, AFRINIC). You see the company, never the person.
02 · The method
5 steps to identify B2B visitors on your website
This method fits into a normal working week. It needs no purchased list and no paid campaign.
- Install the VisitLead tag on your website (one line, 2 minutes).
- Mark your important pages: pricing, quote request, contact.
- Add your known contacts: newsletter, form, CSV, ScanLead, Lead apps.
- Read the Monday digest and pick the companies to call back.
- Act on the alert when a known contact rereads your pricing.
03 · Qualify
Sort companies by real interest
The digest ranks companies by interest: pages read, visits and returns during the week. A company that comes back three times and reads your pricing goes ahead of a single visit to a blog post.
The company profile brings together the domain, the city, the Swiss commercial register entry where it applies, the visit timeline and the known contacts.
04 · Act
From signal to meeting
The instant alert goes out by email as soon as a known contact reads an important page. With Pro+, it also goes to Slack, a signed webhook (X-VisitLead-Signature header) or the API, so you can create a task in your CRM.
Business cards scanned at a trade show with ScanLead become known contacts. When one of those people visits your website the following week, the person who met them knows.
AI Assistant
An assistant that prepares. You confirm in one click.
Inside your workspace, the AI Assistant reads your visits and your sites. Ask "Which companies visited my website this week?" or "Alert me when someone looks at the pricing page". It takes you to the right page or prepares the setting: add a site, create an alert, pause a site, exclude your own address, add a contact, hide a company from your lists, import your contacts from the Lead apps.
Every setting arrives on a "To confirm" card. One click applies it, nothing is saved without your approval. On Free, you get the equivalent of 10 requests a month, and the assistant shows no names.
Pricing
Free to start. Names with Pro.
On Free, you see the numbers: how many companies visit your website, how many visits and page views, and the city of each identified company. One site, 30 days of history, the Monday digest. On Free, names are never sent to your browser, not even hidden.
Already on CRMlead, ProjectLead, InvoiceLead or Greetlead with Pro or Pro+? VisitLead is included at the same level, at no extra cost.
Pro costs €19 a month or €190 a year, excluding tax: company names, company profiles, instant alerts and CSV export, for 3 sites and 12 months of history. Pro+ costs €39 a month: 5 people, 25 sites, Slack, webhooks and API. The Pro trial lasts 14 days, no card needed.
Frequently asked questions
Does VisitLead find prospects' email addresses?
No. VisitLead never guesses who a person is and never buys or sells data. It shows the companies that visit your website and only recognizes contacts who have already given you their address.
Which pages should I watch first?
The pages that show buying intent: pricing, quote request, contact, case studies. These pages trigger instant alerts for your known contacts.
How soon will I see results?
The first visit appears as soon as the installation is checked. The first digest arrives the following Monday at 8 a.m.
Does it suit a small business?
Yes. The free version is enough to measure: number of companies, visits, page views and the city of each company. Freelancers and small businesses move to Pro when they want the names.
Read next
visitlead.io
One line of code. Your list next Monday.
Free: the numbers and the city of each identified company. Names with a subscription.