GDPR, FADP, CCPA
B2B website visitor tracking under GDPR, the Swiss FADP and CCPA
Knowing which companies visit your website is useful. Doing it within the rules matters even more. VisitLead applies the law of each visitor's country automatically: GDPR in Europe, the FADP in Switzerland, CCPA in the United States.
Your contact, Head of Purchasing at Alpvia SA, is reading the Pricing page.
Pages viewed: Pricing, Case studies, Contact.
01 · The principle
A company, yes. A person, never.
VisitLead recognizes companies, schools and public bodies by their network. It never identifies an unknown person, never follows anyone from one website to another, and never buys or sells personal data.
The IP address arrives with the page view, is used in memory to find the network in public registries, then disappears. It is never written to a database, a log or a backup.
02 · Country by country
The visitor's country decides, with no setup
The known contact is the only personal data. How it is handled follows the visitor's country:
- European Union, EEA, United Kingdom: company recognized, known contact only after consent
- Switzerland: company recognized, known contact with notice and the right to refuse, or consent if you choose
- United States: company recognized, known contact unless a GPC signal or opt-out
- Other countries: the European Union rule
03 · Retention and opt-out
Short retention and a one-click opt-out
Visits, page views and alerts are deleted after 12 months. The _vl cookie is first-party, 12 months at most, and only where the country rule allows it. With Global Privacy Control or Do Not Track, no cookie is set and no form is read, anywhere.
Anyone can ask to stop being recognized by every VisitLead customer at once, with email confirmation.
04 · Your paperwork
Controller, processor and ready-made texts
On your website, you are the controller and VisitLead is your processor (a service provider under CCPA). The data processing agreement is part of the terms, with no separate signature. Inside the app you will find template texts for your privacy notice in 5 languages and a legitimate interest assessment template.
Data is hosted in Frankfurt, in the European Union.
AI Assistant
An assistant that prepares. You confirm in one click.
Inside your workspace, the AI Assistant reads your visits and your sites. Ask "Which companies visited my website this week?" or "Alert me when someone looks at the pricing page". It takes you to the right page or prepares the setting: add a site, create an alert, pause a site, exclude your own address, add a contact, hide a company from your lists, import your contacts from the Lead apps.
Every setting arrives on a "To confirm" card. One click applies it, nothing is saved without your approval. On Free, you get the equivalent of 10 requests a month, and the assistant shows no names.
Pricing
Free to start. Names with Pro.
On Free, you see the numbers: how many companies visit your website, how many visits and page views, and the city of each identified company. One site, 30 days of history, the Monday digest. On Free, names are never sent to your browser, not even hidden.
Already on CRMlead, ProjectLead, InvoiceLead or Greetlead with Pro or Pro+? VisitLead is included at the same level, at no extra cost.
Pro costs €19 a month or €190 a year, excluding tax: company names, company profiles, instant alerts and CSV export, for 3 sites and 12 months of history. Pro+ costs €39 a month: 5 people, 25 sites, Slack, webhooks and API. The Pro trial lasts 14 days, no card needed.
Frequently asked questions
Do I need a cookie banner for VisitLead?
Company recognition works without cookies. The _vl cookie is only used for known contacts, and VisitLead sets it according to the visitor's country: after consent in the EU, with notice and opt-out in Switzerland.
Is an IP address personal data?
It can be. That is why VisitLead never keeps it: it is used in memory to find the network, then disappears. To group the pages of one visit, a daily fingerprint is computed with a secret deleted after 48 hours.
Can I import my customers so they are recognized?
Yes, by CSV file, ScanLead or the Lead apps. They are recognized only where the law of the visitor's country allows it, and anyone who opted out stays opted out for future imports.
Where can I read the full rules?
On the Compliance page, in the privacy policy and in the data processing agreement, in 5 languages.
Read next
visitlead.io
One line of code. Your list next Monday.
Free: the numbers and the city of each identified company. Names with a subscription.